Category Archives: Innovation

Shift Happens. It’s How You Deal That Matters.

For whatever reason, corporate innovation has become synonymous with new business development – but that isn’t the only way to sense for change and encourage the bold and aggressive innovation that today’s world needs from large corporations, idling on the sidelines of cash while the very real game of human happiness sputters. Taking a step back, most agree with the

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Drucker on Innovation Opportunities

Since everyone else seems to be revisiting Christensen’s theory of disruptive innovation these days, the contrarian that I like to be.. I’d like to revisit Drucker – in a positive way. Still the most renowned and cited management consultant in recent times, the Austrian Peter Drucker, offered a radical view of business endeavors.   He claimed the purpose of a business

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Time for a Total Innovation System

My days as a practitioner and student of Lean Production at AutoEuropa (VW) and MIT taught me a simple, but valuable lesson – “It’s the System, Stupid” All the different components of ‘how to do more with less’ were available (production efficiency and reliability, quality, supplier integration, employee involvement, etc.) – Toyota was the first to put them all under one

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The world’s most creative business model

Venture Capitalists are nowadays preaching to startups – come up with a creative business model – your product or technology is insufficient for you to win in the market place – it’s the supporting system, stupid! Fair enough, but has anyone questioned the current ‘VC-gives-money-to-startup’ business model (and paltry returns)?   Is there another way to create value?   Turns out, there

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Disruptive Innovation in Molecular Diagnostics – IQuum

In my previous blog series, Strategic Planning for New Ventures, I showcased an example of a disruptive innovator in Veracyte, leader in thyroid cancer diagnostics.   Veracyte pursues the specialized CLIA lab business model, offering a unique, high-value test that cannot be obtained elsewhere. In this blog, I profile another innovator, IQuum, which is pursuing the other common model in molecular

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Innovation Competitions. Innovation as Sport

My name is Ricardo dos Santos and I’m an Innovation Competition-holic.   Let me get started with what I mean by Innovation Competitions (you can also check out this presentation I uploaded on slideshare). My Definition of Innovation Competitions In this context, I  use the term Innovation Competitions interchangeably with Inducement Prize Contests – these are distinctly different from recognition prizes in

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Yes you CAN sell ice to Eskimos – Part III: Our Advanced Needs

This three part blog series introduces a novel classification of innate user needs, aka ‘the basic ways we fight for happiness and progress (through consumption)’.  Part I of the blog recapped the well known concept that market segmentation is not about demographics, but about seizing an unoccupied space in the mind and heart of the consumer.   Part II of the

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