Category Archives: Innovation

The world’s most creative business model

Venture Capitalists are nowadays preaching to startups – come up with a creative business model – your product or technology is insufficient for you to win in the market place – it’s the supporting system, stupid! Fair enough, but has anyone questioned the current ‘VC-gives-money-to-startup’ business model (and paltry returns)?   Is there another way to create value?   Turns out, there

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Disruptive Innovation in Molecular Diagnostics – IQuum

In my previous blog series, Strategic Planning for New Ventures, I showcased an example of a disruptive innovator in Veracyte, leader in thyroid cancer diagnostics.   Veracyte pursues the specialized CLIA lab business model, offering a unique, high-value test that cannot be obtained elsewhere. In this blog, I profile another innovator, IQuum, which is pursuing the other common model in molecular

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Innovation Competitions. Innovation as Sport

My name is Ricardo dos Santos and I’m an Innovation Competition-holic.   Let me get started with what I mean by Innovation Competitions (you can also check out this presentation I uploaded on slideshare). My Definition of Innovation Competitions In this context, I  use the term Innovation Competitions interchangeably with Inducement Prize Contests – these are distinctly different from recognition prizes in

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Yes you CAN sell ice to Eskimos – Part III: Our Advanced Needs

This three part blog series introduces a novel classification of innate user needs, aka ‘the basic ways we fight for happiness and progress (through consumption)’.  Part I of the blog recapped the well known concept that market segmentation is not about demographics, but about seizing an unoccupied space in the mind and heart of the consumer.   Part II of the

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Yes you CAN sell ice to Eskimos – Part II: Our Primal Needs

In Part I of this blog, I introduced the age-old secret of entrepreneurship – understanding the essence of what you’re really selling, i.e. defining the intrinsic quality of your product or service that compels your customers to want it.   This is also referred to as the ‘value proposition’ or ‘deep meaning’ of any particular offering, elucidating the reason ‘why’ someone

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Innovation jargon for cocktail parties – time to sound smart

Back in 1999, minty-fresh from my Sloan MBA and stint at the Boston Consulting Group, I thought I knew all there was to know about ‘survival’ business jargon.  This namely consisted of what I called the ‘big eight’ buzzwords:  The first four related to top-line growth, namely:  Strategy, Competitive Advantage, M&A (when you have no competitive advantage but you have

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Inhibitors to Entrepreneurship behavior at large companies – Part II (Welcome to Battle School!)

In Part I of this blog, I covered five common inhibitors to corporate entrepreneurship, namely: Lack of time Lack of connections Lack of CE skills (& context to learn them) Lack of executive visibility & resources Flawed risk/reward ratio and or misconceptions In Part II I introduce a programmatic example on how to deal with the above challenges – An

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Inhibitors to Entrepreneurship behavior at large companies (Part I)

Companies realize that they don’t innovate – their employees innovate.  Companies are thus earnestly preaching: ‘Innovation is everyone’s job”!  While the employees themselves want to become more innovative and entrepreneurial, they face five major structural inhibitors in attempting to do so (that only the most gifted, networked and experienced corporate entrepreneurs can overcome – unfortunately, there aren’t enough of them

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Grow the Pie

The unofficial economy, aka the parallel economy, second economy, informal economy, shadow economy, side-walk economy, etc. often provides heart warming stories of survival at the BoP, but nothing to be proud of.   93% of India’s jobs!  40% of Mexico’s and Brazil’s GDP!  In extreme cases like Benin, 95% of jobs and 50-60% of GDP!  Europe is not immune – wondered

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