Monthly Archives: February 2014

Yes you CAN sell ice to Eskimos – Part II: Our Primal Needs

In Part I of this blog, I introduced the age-old secret of entrepreneurship – understanding the essence of what you’re really selling, i.e. defining the intrinsic quality of your product or service that compels your customers to want it.   This is also referred to as the ‘value proposition’ or ‘deep meaning’ of any particular offering, elucidating the reason ‘why’ someone

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Yes you CAN sell ice to Eskimos – Part I

My first ever (ad)venture was selling books door-to-door.   Back during my college years at LSU, I badly needed to make money during the summer breaks to pay for the mounting costs of a higher education (and too much partying).   Little did I know that my summer job was to be the real education – my door-to-door sales experience is where

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Entrepreneur; or The Modern Prometheus

If there were ever a mythological role model of entrepreneurship and corporate entrepreneurship, it would definitely be Prometheus.  Prometheus is the trickster Titan that created man and woman from clay.  He is best known for defiantly stealing fire from the Olympian God Zeus and gifting it to his beloved mankind, for which he was condemned to eternal suffering; The irate Zeus

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