Tag Archives: WhatsApp

Yes you CAN sell ice to Eskimos – Part II: Our Primal Needs

In Part I of this blog, I introduced the age-old secret of entrepreneurship – understanding the essence of what you’re really selling, i.e. defining the intrinsic quality of your product or service that compels your customers to want it.   This is also referred to as the ‘value proposition’ or ‘deep meaning’ of any particular offering, elucidating the reason ‘why’ someone

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Strategy is never out of style. My take on Disruptive Innovation

If you love entrepreneurship, you’ve also gotta love or at least appreciate strategy.  Every winning business venture is founded on solid strategy (whether or not the entrepreneur actually knows it or not, which is sort of ironic).  But for us innovation management practitioners, the goal is to demystify the innovation ‘black box’ and notice the underlying patterns that lead to

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