Tag Archives: Uber

Minimum Viable Product

A ‘Minimum Viable Product’ or MVP is a business tool to reduce the inherent uncertainty with introducing new products in unknown market spaces.   It is based on the age-old business practice that one must balance the level of investment with appropriate risk – that as one reduces business risk, one can gradually increase the level of investment. MVP’s reduce, not

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Yes you CAN sell ice to Eskimos – Part III: Our Advanced Needs

This three part blog series introduces a novel classification of innate user needs, aka ‘the basic ways we fight for happiness and progress (through consumption)’.  Part I of the blog recapped the well known concept that market segmentation is not about demographics, but about seizing an unoccupied space in the mind and heart of the consumer.   Part II of the

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