Mind the Gap. The In-Between Disruptive Innovation Strategy
When John Osher, a serial entrepreneur, was looking to expand his SpinPop Lollypop business, he went ‘prospecting’ with his team. They paced up and down supermarket aisles looking for gaps in product categories where they could apply their core technology, a small electric motor that would cause a consumer product to spin. During one of their prospecting missions, they noticed
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