Tag Archives: Paypal

Venturing starts with Discovery, not fixation

Stumbled upon a quote by Peter Thiel about the motivation to start a company (or a new business within an established company, for that matter). “…You don’t start a company for the sake of starting a company. The good reason to start a company is because it’s the best way to solve some important problem that would otherwise not get

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Yes you CAN sell ice to Eskimos – Part III: Our Advanced Needs

This three part blog series introduces a novel classification of innate user needs, aka ‘the basic ways we fight for happiness and progress (through consumption)’.  Part I of the blog recapped the well known concept that market segmentation is not about demographics, but about seizing an unoccupied space in the mind and heart of the consumer.   Part II of the

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