Tag Archives: Nike

Yes you CAN sell ice to Eskimos – Part III: Our Advanced Needs

This three part blog series introduces a novel classification of innate user needs, aka ‘the basic ways we fight for happiness and progress (through consumption)’.  Part I of the blog recapped the well known concept that market segmentation is not about demographics, but about seizing an unoccupied space in the mind and heart of the consumer.   Part II of the

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Startup Accelerators should offer Lean Startup training to their cohorts – but it starts with training the trainers

Seed accelerators or incubators like the Y-Combinator and TechStars have become increasingly popular mechanisms to support startups, offering funding, mentoring and sometimes office-space for founders and their teams.  There are hundreds of such programs in the United States and abroad and the number seems to be growing by the day. However, as reported in the Wall Street Journal, a recent

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