Tag Archives: Business Models

Magic vs. Logic in Entrepreneurship

I’m often asked the question “What is more important to corporate innovation or external financial investors – an idea that’s Magical (appeals to their creative or emotional side) or an idea that’s Logical (appeals to their critical reasoning, rational side)”? It reminds me of the question posed by Niccolo Machievelli in ‘The Prince’:  Is it better for a ruler to

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