Category Archives: Entrepreneurship

Drucker on Innovation Opportunities

Since everyone else seems to be revisiting Christensen’s theory of disruptive innovation these days, the contrarian that I like to be.. I’d like to revisit Drucker – in a positive way. Still the most renowned and cited management consultant in recent times, the Austrian Peter Drucker, offered a radical view of business endeavors.   He claimed the purpose of a business

Read more

The world’s most creative business model

Venture Capitalists are nowadays preaching to startups – come up with a creative business model – your product or technology is insufficient for you to win in the market place – it’s the supporting system, stupid! Fair enough, but has anyone questioned the current ‘VC-gives-money-to-startup’ business model (and paltry returns)?   Is there another way to create value?   Turns out, there

Read more

Disruptive Innovation in Molecular Diagnostics – IQuum

In my previous blog series, Strategic Planning for New Ventures, I showcased an example of a disruptive innovator in Veracyte, leader in thyroid cancer diagnostics.   Veracyte pursues the specialized CLIA lab business model, offering a unique, high-value test that cannot be obtained elsewhere. In this blog, I profile another innovator, IQuum, which is pursuing the other common model in molecular

Read more

Salient Virtues: I Gotta Have More Cowbell !

In my previous blog post, I discussed the common fatal flaws in business plan or startup competition pitches.  This essay focuses on the reverse concern – do you have any salient virtues? To illustrate the point, I encourage you to watch the SNL classic skit featuring Christopher Walken and Will Ferrell “More Cowbell” – also see the Wikipedia entry.    The main

Read more

Fatal Flaws: A Perro Flaco, Todo Son Pulgas!

For those of you competing in student, employee and or startup idea competitions, here’s what you can learn from your best friend…the Dog. The Spanish proverb in the subtitle above directly translates to “To a skinny dog, everything is a flea”, roughly meaning:  “To the weak, everything is a problem” or “When it rains, it pours”, etc. Speaking of dogs

Read more

Yes you CAN sell ice to Eskimos – Part III: Our Advanced Needs

This three part blog series introduces a novel classification of innate user needs, aka ‘the basic ways we fight for happiness and progress (through consumption)’.  Part I of the blog recapped the well known concept that market segmentation is not about demographics, but about seizing an unoccupied space in the mind and heart of the consumer.   Part II of the

Read more

Yes you CAN sell ice to Eskimos – Part II: Our Primal Needs

In Part I of this blog, I introduced the age-old secret of entrepreneurship – understanding the essence of what you’re really selling, i.e. defining the intrinsic quality of your product or service that compels your customers to want it.   This is also referred to as the ‘value proposition’ or ‘deep meaning’ of any particular offering, elucidating the reason ‘why’ someone

Read more
« Older Entries Recent Entries »