Tag Archives: Lean Enterprise

Yes you CAN sell ice to Eskimos – Part III: Our Advanced Needs

This three part blog series introduces a novel classification of innate user needs, aka ‘the basic ways we fight for happiness and progress (through consumption)’.  Part I of the blog recapped the well known concept that market segmentation is not about demographics, but about seizing an unoccupied space in the mind and heart of the consumer.   Part II of the

Read more

Innovation jargon for cocktail parties – time to sound smart

Back in 1999, minty-fresh from my Sloan MBA and stint at the Boston Consulting Group, I thought I knew all there was to know about ‘survival’ business jargon.  This namely consisted of what I called the ‘big eight’ buzzwords:  The first four related to top-line growth, namely:  Strategy, Competitive Advantage, M&A (when you have no competitive advantage but you have

Read more