Tag Archives: IDEO

Effectuation – The best theory of entrepreneurship you actually follow, whether you’ve heard of it or not

University of Virginia Darden professor Saras Sarasvathy’s groundbreaking 2001 paper “What Makes Entrepreneurs Entrepreneurial” finally gained some widespread recognition when Vinod Khosla posted a copy on his website with some personal notes, one of which read: “First good paper I’ve seen”. Professor Sarasvathy developed the Effectuation theory of entrepreneurship after exhaustively interviewing 27 serial entrepreneurs.  Her research findings greatly advanced

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Thinking Design

In his book “Design-Driven Innovation.  Changing the rules of competition by radically innovating what things mean” author Roberto Verganti argues that truly ground-breaking innovation happens when leaders propose a new vision to the market that is made possible by a new technology, but most importantly, how it changes the underlying meaning (or the ‘why?’) of a certain activity.   He

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