Tag Archives: Business Model Canvas

Disruptive Innovation in Molecular Diagnostics – IQuum

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In my previous blog series, Strategic Planning for New Ventures, I showcased an example of a disruptive innovator in Veracyte, leader in thyroid cancer diagnostics.   Veracyte pursues the specialized CLIA lab business model, offering a unique, high-value test that cannot be obtained elsewhere. In this blog, I profile another innovator, IQuum, which is pursuing the other common model in molecular

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Innovation jargon for cocktail parties – time to sound smart

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Back in 1999, minty-fresh from my Sloan MBA and stint at the Boston Consulting Group, I thought I knew all there was to know about ‘survival’ business jargon.  This namely consisted of what I called the ‘big eight’ buzzwords:  The first four related to top-line growth, namely:  Strategy, Competitive Advantage, M&A (when you have no competitive advantage but you have

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