Tag Archives: BBM

What happened to Blackberry?

What happened to Blackberry? Case of…”you panic, you copy, you die”  – Understand why people buy our product before you copy someone else’s – The smartphone went to the consumer mainstream – consumers didn’t want productivity, they wanted ‘superpowers’, aka Apps and ‘aspirational’ design – doesn’t mean you abandon your corporate base nor refuse to change your business model to

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