Necrophone

Back in 1999, minty-fresh from my Sloan MBA and stint at the Boston Consulting Group, I thought I knew all there was to know about ‘survival’ business jargon.  This namely consisted of what I called the ‘big eight’ buzzwords:  The first four related to top-line growth, namely:  Strategy, Competitive Advantage, M&A (when you have no competitive advantage but you have

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